Specialist, Digital Marketing

ROLE DESCRIPTION SUMMARY

The Digital Marketing Specialist drives ongoing enhancements to content accessibility and sales enablement. A member of the Digital Marketing team, this role is responsible for the management of the Digital Asset Management (DAM) system and the portals which are used to distribute marketing assets (marketing materials, templates, images, videos).

Managing the platform to ensure digital assets are efficiently stored, organised, and easily accessible, empowering Sales and Marketing teams to leverage high-quality content for customer engagement. Responsible for coordinating asset governance, optimising asset-sharing, and driving user adoption. Responsible for the optimisation of the portals, including owning the sales content hub. Collaboration with key stakeholder across Marketing and Communications to ensure that processes for distribution of assets and content is aligned with sales and wider business needs.

PRIMARY RESPONSIBILITIES / KEY RESULT AREAS

• Management of the Digital Asset Management (DAM) system. Responsible for the processes and platform for the storage and sharing of marketing assets across SES
• Manage customised asset portals and collections to improve asset discovery for the wider organisation. Use data to drive improvements to the display, sharing and collections of assets
• Owns the Sales Content Hub site, documenting feature requests and requirements from sales, product marketing and other key stakeholders, and implementing enhancements that improve the user experience of the asset portal
• Coordinate with internal teams (Marketing, Communications, IT, Sales) and external vendors
• Develop and enforce policies for digital asset storage, retrieval, and usage rights. Oversee the organisation, tagging, and metadata structures within the DAM. Track asset engagement metrics to identify high-performing content and optimise asset distribution.
• Monitor system health, conduct regular audits, and troubleshoot issues. Act as the first point of contact for DAM-related questions and support
• Develop user guides, best practices, and standard operating procedures.

COMPETENCIES

• Project management and coordination – embraces a highly detail-oriented approach to keeping content projects on track, meeting deadlines, and ensuring effective use of budget
• Content marketing knowledge – understands and applies the central role of content in positioning the SES portfolio and the value it delivers to customers and partners
• Collaboration – proactively cultivates strong working relationships within SES and with our external content marketing agencies
• Technical knowledge – maintains and builds upon a strong foundation of knowledge in content marketing platforms; serves as the resident subject matter expert for the DAM, and advises Marketing and Communications colleagues to use these tools effectively and consistently
• Dedication – displays a strong commitment to the success of SES and inspires others to commit to the organisation’s goals
• Resilience – deals effectively with pressure; remains optimistic and persistent, even under difficult circumstances
• Self-motivation – takes initiative without close supervision and proactively identifies ways to contribute to the broader content marketing strategy

QUALIFICATIONS & EXPERIENCE

• Bachelor’s degree in Marketing, Communications, Business Administration or similar
• 3+ years of experience of similar tasks
• Proficiency in knowledge and application of content marketing principles and strategy
• Strong quantitative analysis and reporting skills, turning data into actionable insights
• Proficiency in MS Office product suite and SharePoint; able to learn new applications and tools quickly
• Fluent in English; proficiency in other languages is a plus
• Excellent written and oral communications skills
• Excellent interpersonal skills